Cleveland, OH: BOOM Nutrition, maker of Carb Boom! Energy Gels®, has announced the hiring of three new sales agencies as the company gears up its retail presence with a focus on the run and cycling specialty retail markets. In addition to being the Exclusive Energy Gel of USA Triathlon, Carb Boom Energy Gels® are the Official Energy Gel of Carmichael Training Systems and are on-course energy gel at events nationwide and athletes are asking to buy them at their favorite local retailer. The company had earlier announced its new branding and new retail packaging which has been a huge driver in sales at retailers.