CarbBoom! to fuel CHALLENGE DAYTONA

August 27, 2018 

CarbBoom! Energy Gels® Set to Fuel CHALLENGEDAYTONA Competitors

CHALLENGEDAYTONA proudly announces a new partnership with Boom Nutrition Inc., creators of CarbBoom! Energy Gels®. Premium, performance-driven CarbBoom! Energy Gels will serve as the Official Energy Gel of CHALLENGEDAYTONA and the on-course nutrition during the race.

“We love to be associated with innovative and exciting events and are really thrilled to be the on-course energy gel at the inaugural CHALLENGEDAYTONA event. The entire Boom! Team is excited to deliver the best on-course nutrition to the competitors on race day. Endurance athletes need in-race fueling to perform at their best, and CarbBoom! Energy Gels provide a perfect formula that’s high in carbs, easy on the stomach, and won’t cause GI distress or unscheduled trips to the port-o-john,” says Tony Lammers, CEO of Boom Nutrition. “From start to finish, CarbBoom! Energy Gels are part of an endurance athlete’s complete nutrition plan.”   

Known for their great taste and powerful performance, CarbBoom! Energy Gels are made with real fruit concentrates and purees and are rich in complex carbohydrates that deliver a steady energy release, minus the risk of an upset stomach. The gluten-free, dairy-free, and vegan-friendly gels do not contain any artificial flavors, colors, or sweeteners. They’re an ideal choice for endurance athletes in need of tasty, trustworthy nutrition.

“Every triathlete knows that nutrition can make or break their race,” says CHALLENGEFAMILY CEO Zibi Szlufcik. “Finding the right energy gel partner was critical for us, to ensure that CHALLENGEDAYTONA competitors have the best possible products to enhance their experience and help them achieve their goals. CarbBoom! Energy Gels deliver all that and more, with a passionate team behind the products who will help make the weekend festival of racing a success.”

Slated for December 7-9, 2018, the inaugural CHALLENGEDAYTONA festival weekend will be the first of its kind at Daytona International Speedway. The schedule of events offers something for every level of athlete, including Sprint and Middle Distance Triathlons, the Junior Challenge kids’ race, Relay categories, Duathlon and Aquabike events, 10K run and 5K run/walk events, and the all-new NASCAR-inspired Pitstop Challenge. The top six male and female finishers in each Middle Distance Triathlon age group will qualify for THECHAMPIONSHIP, to be held on June 2nd 2019 at the x-bionic sphere in Samorin, Slovakia.

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About CHALLENGEDAYTONA
Are you ready to swim, bike, and run at the “World Center of Racing”? From December 7th-9th, 2018, Daytona International Speedway will welcome triathletes and triathlon fans from around the world to CHALLENGEDAYTONA. The entire festival of events will take place at the approximately 500-acre motorsports complex, home of “The Great American Race”—the DAYTONA 500. www.challenge-daytona.com

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About Boom Nutrition Inc.

Boom Nutrition Inc. is a sports nutrition company based in a Cleveland, Ohio, that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, CarbBoom! Energy Gels are the official Energy Gel of endurance events everywhere.  For more information about CarbBoom! Energy Gels, go to www.boomnutrition.com.

More information
www.challenge-daytona.com

Jenn Garnand is Kona-Bound

Boom! Ambassador Jenn Garnand of New Orleans was one of six people who completed Ironman Lake Tahoe 2014, even though it was officially cancelled due to heavy smoke from nearby forest fires. She was the only known female finisher of the "Unofficial 6" who finished Ironman Lake Tahoe that day. And now, she's headed to Kona! Here's her remarkable story of strong will and determination.

Fake Tahoe: The Land of Fire and Ice and Bike-Swim-Bike-Run

Lake Tahoe is notorious for being one of the most challenging Ironman courses in North America and beyond… 1) for the fact that it’s extremely unpredictable as far as weather and conditions are concerned and 2) because it’s situated at 6-7,000 feet of elevation with over 6700 feet of elevation gain throughout the bike course. Needless to say, as a girl from New Orleans, I’ve been terrified for the greater part of the last year!

When I arrived in Tahoe, I vividly remember walking over to pick up my bike box at the airport and by the time I had pulled it to the front door, I was out of breath. Great! I figured I was in for a real treat once I had to do actual physical activity. I spent the first day acclimating to my new environment and doing absolutely nothing. It was concerning from day one, when I learned of 2 nearby forest fires, one only about 10 miles away, that were producing smoke that would fill Lake Tahoe and the entire surrounding valley for the coming week.  Each day, I tolerated the smoke as it came and was smart about when to call it quits. After all, I was saving myself for race day.

The morning of the race, I woke up to smoke filling the inside of our hotel room and knew that things weren’t looking good. We proceeded to get everything together as normal and took the long shuttle bus ride to race start. When we got there, music was blaring, volunteers were everywhere and it looked like your typical Ironman event: ready to rock and roll! The air surrounding the lake was clear and the water was still, much different than any of the days I had practiced in this “lake” with its 5-foot waves and surfers riding them. Everything was looking great to start the race. We were lined up on King’s Beach, toes in the water, waiting to begin our individual journeys.

The race was literally cancelled about 5 minutes prior to the start, out of safety concerns for athletes, volunteers and the general public. I understand and respect Ironman’s decision to cancel that day, however devastating it may have been to the 1900+ athletes that had traveled from all over the world to be there and made unbelievable personal sacrifices in order to get to that starting line. I’ve never seen so many grown men crying in one place before. It was terrible! I too, sniffled for all of about 5 seconds. Just then, I got that feeling when you just “know” and told myself, “I’m doing it.” Now don’t go thinking I was trying to go against WTC rulings or trying to prove a point to anybody. I wasn’t. I had been dealing with this smoke for the past week and had been smart about not training in it when it got bad. I was saving myself for this one day and I hadn’t come all the way to Lake Tahoe to vacation. I wasn’t going home without a fight. In true ER nurse fashion, I strapped my N-95 mask on and began my journey.

Because of the layout of Lake Tahoe and the mountains, I had a few logistical issues with the flow of my race. I swam in the middle of my bike ride, which is a bit of a change from the usual race day flow. But all in all, the day was extremely pleasant. No pressure, just me and the road and this mission I had set out to accomplish. It’s funny, everyone is so shocked that someone would go out and do this with no crowds and no support. But guess what? That’s what we do every day in training! I don’t always need a man on a microphone (I love you, Mike Reilly!!!) to tell me I’m an Ironman (although I would later get that anyway). Training for these things is the real journey… the every day, silent, long hours that go into even getting to that starting line. So this part was no big deal. I was merely earning the medal that they had already handed out to me (yes, this was the only race I have ever done where I got the medal first and then finished!)

Despite wearing an N-95 mask under my helmet for over 6 hours, the bike ride was really nice. Elevation was not an issue for me, and the hills, well, I had prepared myself way better than I thought! I only stopped breathing (ok, I’m being dramatic) twice on 2 of the bigger climbs and the scenery is SO AMAZING that you almost forget you’re doing work. The smoke got progressively better throughout the course of the day and by the time I was on the run, I didn’t need the mask at all.

The marathon was a special experience. By this time, I was aware that there were a few others out on the course and we had already formed a special bond through waves and cheers. Their people became my people and I found myself with random strangers checking on me well into the night. One thing I learned about running a marathon on a mountain is that it is PITCH BLACK. Talk about not being able to see your hand in front of your face! I even had a light on my race belt, but it was still incredibly difficult to navigate the run path in this environment. Towards the second half of the run, I found myself doing loops around our hotel (yay) so that I could see where I was going. This is about the equivalent of running on a treadmill for me, so that part was not very exciting, but I had to get the miles in. About 5 miles from the finish, I decided to detour up the mountain a bit to where the finish line would have been. To my surprise, I was greeted by bright lights, music and about 20 screaming people. I jokingly said, “Wait, I’m not done!” Matt Miller, initially known to be “a guy named Matt, now recognized as President of Base Performance and one of the best Ironman cheerleaders I know), was there leading the group. He started running with me and asked how many miles I had left. I told him 5, and he said, “Great, we’ll be here waiting for you.” I told him they did NOT have to do that and asked about what family members or friends they had come here to support. He responded, “You. We’ve been watching you all day. We came back here for YOU!” WHAT?!?!?! I couldn’t believe these strangers were getting crazy at almost midnight on a dark abandoned mountain for ME…So I continued to run for almost the next hour with a renewed sense of excitement for my once “virtual”, now very much real Ironman Lake Tahoe finish line.

When I did come in for the finish, I had my very own announcer complete with microphone and loudspeaker, refreshments, an unofficial bedazzled heart necklace and a 1999 Ironman New Zealand bag that one of my new friends had scratched out and scribbled “Ironman Lake Tahoe 2014” in its place. These people were hugging and kissing me like I had known them my entire life. They took pictures and videos and did everything in their power to make the culmination of that initially very disappointing day an incredibly amazing finish! I formed a special bond with them in that moment that has now grown beyond Lake Tahoe. I went on to compete in Ironman Florida with one of my finish line friends, Ryan Moll (it was a special day and #5 for us both). He not only cheered me on in Tahoe, but completed his own distance of 76.3 miles that day (because 70.3 was just too normal). These are my kind of people; these are friendships that will forever remind me that our triathlon community is truly amazing.

As if it couldn’t get any better, two months following the event, on November 14th, my wildest dream came true. Ironman announced a handful of members of the Ironman Lake Tahoe community who had shown up, checked in and signed up for another race in 2015, that would receive the “golden ticket” to race in the 2015 Ironman World Championship in Kailua-Kona, Hawaii... and MY name was on that list! I knew that day in Lake Tahoe was special for many personal reasons, but as it turns out, the decision I made to follow my dreams resulted in the ultimate reward. This was Ironman #4 for me, but definitely the most important and special one of the 4. I did it for ME. I did it because it’s in my blood and it’s what I had come to do. I’m proud to be the only known female member of the “Unofficial 6” that finished Ironman Lake Tahoe that day. I learned that if you really want to achieve something, be smart, be safe and go out and get it! I’m glad I did.

Never give up,

Jenn Garnand

Boom! Nutrition Ambassador

www.conqueringkona.com

@conqueringkona on Instagram

@conqueringkona on Twitter

Boom Nutrition - The Exclusive Energy Gel of USA Triathlon

The Boom Nutrition team is very excited about its new multi-year partnership with USA Triathlon. Carb Boom! Energy Gels® are the Exclusive Energy Gel of USA Triathlon through 2017! We will be the on-course Energy Gel at all of the USAT National Championships including the Age Group Nationals, the Duathlon Nationals, the Collegiate Nationals and the Youth and Junior Nationals.  In addition, we are on-course Energy Gel at the 2015 ITU World Championships in Chicago.  Starting in January, you will see us in USAT’s Multisport Zone ENewsletter and nutritional webinars throughout the year.  We love going to these events and can’t wait to see everyone on-course and at the expos!  BOOM! 

Read the official press release below:

BOOM NUTRITION NEWS

FOR IMMEDIATE RELEASE

OCT. 27, 2014

Boom Nutrition to be Exclusive Energy GEL OF USA TRIATHLON

Cleveland, OH:  BOOM Nutrition along with USA Triathlon announced today that Carb Boom! Energy Gels® have signed on to be the Exclusive Energy Gel of USA Triathlon through 2017.  

Carb Boom! Energy Gels® are well known for their great taste and unbeatable endurance performance. They are made with real fruit concentrates and purees and are rich in complex carbohydrates that deliver a steady energy release without the risk of an upset stomach.  Triathletes, cyclists, runners and other endurance athletes love Carb Boom! Energy Gel’s six delicious flavors and appreciate the fact that they do not contain any added sugars or artificial flavors, colors or sweeteners.  More information can be found at www.boomnutrition.com.

Boom!® will provide energy gels at on-course aid stations for USA Triathlon’s four owned National Championships: Age Group (Olympic-Distance & Sprint), Collegiate, Duathlon and Youth & Junior.  Additionally, all USA Triathlon annual members, including athletes, coaches and race directors, will receive a 20 percent discount on Carb Boom! Energy Gels®. Members can access their code by logging in to their personal account on usatriathlon.org.

"We are very excited to partner with USA Triathlon for the coming three years" said Boom!® CEO and longtime USA Triathlon member Tony Lammers. "USA Triathlon is the largest multisport organization in the world and triathletes have been passionate supporters of Carb Boom! Energy Gels® for years. The entire Boom!® team welcomes the opportunity to work closely with USA Triathlon as we enter this exciting new era for both of our organizations."

“Boom Nutrition has a proven history within the energy gel space, and we’re pleased to add their expertise to USA Triathlon’s family of partners,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “More than any other endurance athletes, our members recognize the benefits of nutrition during training and competition, and we look forward to fueling race participants with Carb Boom! Energy Gels® at select USA Triathlon National Championships.”

Learn more about Boom Nutrition at boomnutrition.com.

About Boom Nutrition

Boom Nutrition Inc., is a Cleveland, Ohio-based sports nutrition company that develops and delivers nutrition products that improve the performance of endurance athletes everywhere. Known worldwide for its great taste and great performance, Carb Boom! Energy Gels® are the official on-course energy gels at endurance events nationwide. For more information about Carb Boom! Energy Gels®, go to boomnutrition.com.

About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).

Contact:

Tony Lammers, Boom Nutrition

President/CEO

Phone 216-242-2679 ext. 100

Email: tony@boomnutrition.com

www.boomnutrition.com

Jason McFaul Kona Training Camp

It was time to run 13.4 miles, which included the Natural Energy Lab. The Natural Energy Lab is . . . HOT. 

One thing I learned from Keish is there's no dilly-dallying.  He parked his car on Palani, and before I'd activated my Garmin, he was already running up Palani toward the Queen K.  Perhaps it was the days of compounded training, or just the fairly oppressive heat, but I wasn't in the mood to run. 

Herein lies one of the benefits of a training partner. Keish was already halfway up the hill. I needed to catch him. 

The Queen K is essentially a highway bordered by black lava rocks. It is desolate. It is solitary. And if you dare look at the faces of the motorists driving past you, they have a look like "Why would anybody run right now?  It's hot. It's humid. It's windy". 

And therein lies the answer. August is the hottest, windiest month of the year. We are preparing for the Ironman World Championship. There is no better place, and no better time, than right here . . . and right now. 

It's about 5 miles from Palani -- along the Queen K -- to the Natural Energy Lab. These 5 miles are lonely, with long climbs and slow descents. It doesn't help to look forward, as progress doesn't reveal itself. And while there is a tailwind, the lava rocks refuse to lean forward like flowers and trees. So you feel something on your back -- it could be a push forward, or it could be a warning. 

I turn on my music. Try to find a rhythm. Work on the things I can control:  my breathing, my stride, foot strike, and cadence. 

I began with a full water bottle. I have half a bottle left with 3 miles to the Natural Energy Lab. 

I know there is a water fountain at the Visitors Center. I dig deep, but I also do so sparingly, as the Natural Energy Lab has a reputation for compelling people to dig deeper. 

My pace is reasonable. 7-7:30/mile as I make a left turn into the Natural Energy Lab. This place is legendary for zapping what strength remains from even the toughest competitors. A few years ago on the NBC Broadcast of the Hawaii Ironman, Andreas Raelert was featured in this section, described as "a hydration science project". Sweat didn't drop from his face. It flowed. Like a waterfall. 

I fill my bottle at the Visitors Center, knowing that I need to run approximately 1.5 miles (1 mile down to the ocean with a headwind, and then .5 mile along the beach until I reach the turnaround).  

I run on the edge of the asphalt, which is reputedly releasing heat in excess of 130 degrees Fahrenheit. Cars drive toward me, moving to their left in order to afford me extra space. A few give me the Shaka (hang-loose sign). I interpret this to mean I've been accepted as a temporary resident on the Big Island. Or that my shoulders are tense and I need to loosen up a bit. 

I get to the turnaround and prepare to do some real work. I squeeze an Apple Cinnamon carb-BOOM! into my mouth, chase it with a hearty blast of lukewarm water, and run toward the hottest one mile of the course. There is a crosswind coming from the ocean, but once I make the left turn into the heart of the Natural Energy Lab, it's one hot uphill mile. 

I look to the solar panels atop the Visitors Center. They do not appear to get any closer. So I count steps, try to find a rhythm, and compel myself forward with the promise of water when I complete this climb. 

The water finally comes, and after I fill my bottle, I turn right onto the Queen K for 5 miles. There is a fierce headwind, but it feels so good. My shirt is soaked. My shorts are soaked. The hot wind cools my body. 

The closer I get to Palani, the more emotional I become. I see Mark Allen and Dave Scott gutting it out during the 1989 Iron War. I see Rick and Dick Hoyt. I see Paula, Chrissie, Rinny. I see suffering and triumph.  

I'm almost to Palani when Keish pulls his car onto the shoulder. I know this is the right way to end today's run. I haven't earned the right to make that turn into town, where dreams are finally realized along Ali'i Drive.  

I'm hoping, though, that on October 11, I will make that turn.  And experience what many consider the greatest quarter mile in triathlon. 

3100 Thoroughbred Athletes Compete at USAT Age Group Nationals

Just a few observations from the 2014 Age Group National Championships in Milwaukee last weekend.  I qualified for the Olympic distance last summer so I had an entire year to prepare (read worry) for this event.  I wasn’t entirely sure what to expect as this would be my first really “national stage” event but I was pretty confident that I would be over matched.  I was not disappointed.

The Milwaukee Art Museum is very cool inside and out.

The City

USAT and the city of Milwaukee did a fantastic job.  Blue bird weekend, great venue and really pretty course and city.  For those of you who have not been to Milwaukee recently it is a great place to visit during the summer.  We stayed downtown, parked the car and walked everywhere.  I was very impressed.  Fantastic lake front with the Art Museum and Discovery World, great downtown with River Walk with lots of restaurants and bars.  It was fun seeing the town literally invaded by mobs of highly fit athletes with blue and red wrist bands and body markings.  My brother and I had a great prerace dinner at The Smoke Shack bbq restaurant.  Consider it recommended.

The Event

This steed finished in 2:02:27! BOOM!

"Unbelievable" is the only word that comes to mind.  The buzz at the expo was that due to this being the qualifier for the 2015 ITU Age Group World Championships in Chicago, that the field was larger and more competitive than ever.  To my eyes, the difference between this event and the local and regional events that I had previously participated in was huge.  First was the size. Over 3100 athletes started the Olympic triathlon.  Transition on Saturday morning with 3100 bikes and athletes getting set up was quite the sight.  Second was confidence.  In most other events I have been in there are quite a number of newbies, first timers and other nervous people about.  Not here.  These were 3100 “pointy-end-of-the-stick” athletes who were highly confident, highly calm and very relaxed.  I am a body language watcher and there were none of the dazed “what am I doing here” looks that you see so often before a start.  They were also incredibly fit.  If there was an extra pound of body fat anywhere I did not see it.  As expected, the equipment in transition was incredible.  As these are the fastest of the “go-fast” guys, the fast bikes were out in force.  For those of you who have done this and can relate, the impression was the same as walking through the barns prior to the Kentucky Derby and feeling and seeing the pent-up horsepower just waiting to be let loose. 

The Race

Wonderful swim with only one-way traffic under the bridge this year.

Great Fun.  Best and most fun triathlon I have done.  Excellent swim venue and the most relaxed, fun swim I have had to date.  A personal PR (powered by Carb Boom! Energy Gels) of over 10 minutes and I finished exactly where I belonged in my age group.  Just missed qualifying for Worlds (by 60-70 places!) but very happy with my results.  The overall event was won with an incredible time of 1:50:58, my age group (55-59) had 136 finishers and was won with a time of 2:05:06 and the first 30 were under 2:20:00.   Just incredible!  I now have to qualify so I can do it again!

“Just missed qualifying for Worlds (by 60-70 places!) but very happy with my results.”

ITU World Triathlon Chicago

Pictures and Videos from the boom! crew at the 2014 ITU World Chicago Triathlon.

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Challenge Atlantic City

Boom Nutrition is at the races! Carb Boom Energy Gels™ were the Official Energy Gel at the inaugural USA Challenge Family Triathlon in Atlantic City. Ocean Swim, Highway Bike and Tourist Dodge Marathon. An amazing experience on the Boardwalk. [Music by Billy Morris Band]

Race Day:

Swim start was set to begin at 6:00 am.  The morning was around 68 degrees and the sun was beginning to peak out over the water.  As we walked near the course you could hear the excitement coming from the well known announcer Whit Raymond who was on the microphone getting the crowd pumped up and ready to go!  The excitement was high and the energy was stirring. 

Swim:

We arrived at Bader Field where the swim start and transitions were located and being on an old runway was very cool.  We looked over to the athletes and noticed that the race was no longer wet suit legal.  The athletes were in their designated waves, waiting to start.  We looked to our right and noticed a man leaning over the fencing with his hands folded and his head hanging down most likely questioning why he thought signing up for a full iron distance triathlon was possibly a good idea.  The women to his right was standing with her arms close to her chest and her hands gripped together in prayer position.  Her eyes wandered over the water and she jumped up and down as if she was trying to stay warm or maybe just trying to shake off the anxiety. 

Within a matter of minutes the horn blew and the first wave of professional men went out for the 2.4-mile swim, followed by the professional women, and then each wave took off every few minutes. After the last wave of athletes entered the water we waited for the leaders to exit.  There was an athlete that had a very large lead over the rest of the group.  As he began to exit we realized it was 4x Challenge winner Dylan McNeice exiting the water with a 6-minute lead over the rest of the pack!  The professional ladies had a similar experience with Laurel Wassner coming out 7 minutes ahead of the others! 

 Although the professionals are super fun to watch we were really inspired by all of the athletes.  We at Boom are all endurance athletes and we understand the level of commitment it takes to train for triathlons while balancing work, family, and friends. It was so super cool to watch the diversity among the athletes:  all shapes, sizes, and abilities. We saw parathletes competing with the use of one arm, blind athletes, and even a 17-year-old boy doing his first iron distance triathlon with his dad! Now that is INSPIRING! 

Many of the athletes reported that what looked like an easy day in the water turned out to be quite challenging at the end.  They said the current took a turn and was extremely difficult for the last part of the swim.  We can’t even imagine what that would be like for the men swimming with the use of only one arm.  AMAZING!

Bike:

We drove away from Bader Field to meet up with the cyclists in Hammonton (aka “the blueberry capitol of the world”) where the bike turn around was set up and where the crowds were cheering on the athletes.  We were able to see the professional men fly through the town with all of the age groupers coming in right behind them.  What we loved about Hammonton was hearing all of the Boom! horns being blown that we had passed out to the crowd. It was so exciting to watch so many fast athletes crushing the bike course.  At this point everyone still looked strong and somewhat fresh.  We decided to head back towards the boardwalk where the run course and finish line were located. 

As we entered the highway to head back we noticed the athletes riding on the highway against traffic. WOW!  We all agreed that we would not want to be riding our bikes on the Atlantic Expressway against traffic with only one lane closed down.  When we asked the athletes many of them said it wasn’t that bad, but what was bad was the horrible headwind that they caught for the last 20 miles of the bike.  Many reported that their pace drastically went down due to the wind.

 Run:

This was by far the most interesting run scene that we have experienced.  The majority of the run took place on the busy Atlantic City Boardwalk. When we think of marathon runs we often think of long roads, cheering crowds, and plenty of space for runners to move around.  This run, not so much!  There were so many people on the boardwalk; however, many of them had NO idea of the magnitude of the race that was happening right in front of them! 

The race vehicles and volunteers did a great job of trying to clear the area for the runners but due to the number of people on the boardwalk it appeared to be challenging at times. At times, we saw runners dodging pedestrians and just trying to find a clear path to run.  There was a volunteer on the course from a local running club, (we really wish we got her name) who was PHENOMENAL!!  She positioned herself in a very busy area with pedestrians and no race volunteers.  She was ringing her bell and yelling for people to clear the way when the runners were coming through!  She was so awesome!!

 The boardwalk was hot and there was no shade but the runners were just trudging through.  Some looked really strong and fast while some were walking and you could see the looks of pain and misery. The long course is filled with unexpected challenges and difficulties.  It's amazing how within the matter of minutes it can turn on you: one minute feeling amazing running a 7 minute mile and then within seconds feeling horrible and dropping down to a 10:30 mile.  The course does not discriminate.  We did however see Friend of Boom, Jason McFaul looking strong and fast on the run course.  Jason, way to CRUSH IT!!

Final thoughts:

By doing a race of this length there is an opportunity to discover so much about our potential.  There is something so powerful about digging deep into our being and seeing just what we are capable of accomplishing.  The race itself is so much more than race day.  It is about the journey, the training, the commitment, and the daily perseverance.  Whether we are young or as we age, being able to train for something such as this is an opportunity to challenge ourselves, feel alive, and ignite our potential.  Thanks again athletes for inspiring us!  You were amazing!

Kudos to the Challenge Family for putting on a GREAT race.  The whole weekend was very well thought out and organized not only for the athletes but for family and friends as well.  We look forward to the rest of the Challenge USA Family Series and we will see you soon in New Albany!

Pre Race day swim practice

Boom Nutrition is Off to the Races!

We are the Official Energy Gel Supplier to the ITU World Triathlon Chicago and the Challenge Atlantic City Triathlon July 27-29, 2014.